The client wanted to create a logo for their company revolved around the concept of an oak tree. Pawley’s Island is filled with large, beautiful oak trees that take up most of the neighborhoods. By showcasing a familiar symbol to their target audience, our client’s goal was to establish a more personal connection with their audience by adding a personal symbol of what Pawley’s Island has to offer. A silhouette of an oak tree along with a clean-cut, serif font was used to establish the modern yet homey feel the client envisioned.
